| 000 | 00441nam a22001697a 4500 | ||
|---|---|---|---|
| 020 | _a0-07-116941-5 | ||
| 040 | _cUDSM | ||
| 050 | _aHF5415.135.C72 | ||
| 100 | 1 |
_aCravens, David W. _eAuthor |
|
| 245 | 1 | _aStrategic marketing | |
| 250 | _a6th ed.- | ||
| 260 |
_aBoston: _bIrwin McGraw-Hill, _c2000 |
||
| 300 |
_axvi,752p.: _bill.; _c24cm. |
||
| 650 | 1 | _aMarketing-Desicion making | |
| 650 | 1 | _a Marketing management | |
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c144866 _d144866 |
||