000 00549nam a22001817a 4500
020 _a0-13-121729-1
040 _cUDSM
050 _aHF5415.2.M29
100 1 _aMalhotra, Naresh.K
_eAuthor
245 1 _aMarketing research:
_ban applied approach
260 _aHarlow:
_bPearson Educational Limited,
_c2004
300 _axix,121p.:
_bill.;
_c28cm.
504 _aIncludes bibliographic reference and index
650 1 _aMarketing reseach
650 1 _aMarketing research-methodology
700 1 _aBirks, David. F
_eAuthor
942 _2lcc
_cBK
_n0
999 _c145152
_d145152