| 000 | 00643nam a22002177a 4500 | ||
|---|---|---|---|
| 001 | 000000348634 | ||
| 020 | _a0-273-70386-2 | ||
| 040 | _cUDSM | ||
| 050 | _aHF5415.123.P45 | ||
| 100 | 1 |
_aPelsmacker, Patrick De _eAuthor |
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| 245 | 1 |
_aFoundations of marketing communications _b: a European perspective |
|
| 260 |
_aHarlow _b : Prenrtice Hall, _c2003. |
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| 300 |
_a328p. _b : ill. _c ; 25cm. |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aEurope | ||
| 650 | _a Advertising | ||
| 700 | _a Maggie Geuens, | ||
| 700 | _aJoeri Van den Bergh | ||
| 942 |
_2lcc _cBK-SP _n0 |
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| 999 |
_c146989 _d146989 |
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