| 000 | 00652nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 230524s9999 xx 000 0 und d | ||
| 040 | _cUDSM | ||
| 050 | _aFCM HF5415.E53 | ||
| 100 | 1 |
_aEngle, James F. _eAuthor |
|
| 245 | 1 | 0 |
_aInstructor's manual to accompany promotional strategy : _bmanaging the marketing communication process |
| 250 | _a5 | ||
| 260 |
_aHomewood, Illinois : _bRichard D. Irwin, _c1983. |
||
| 300 |
_avii,268p. : _c28cm. |
||
| 650 | 1 | _aCommunication in marketing | |
| 650 | 1 | _aAdvertising | |
| 700 | 1 |
_aKinnear, Thomas C. _eAuthor |
|
| 700 | 1 |
_aWarshaw, Martin R. _eAuthor |
|
| 942 |
_2Library of Congress Classification _cBK _n0 |
||
| 999 |
_c53076 _d53076 |
||