000 | 00692nam a2200253Ia 4500 | ||
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001 | 000000273786 | ||
008 | 230524s9999 xx 000 0 und d | ||
020 | _a0-07-060835-0 | ||
040 | _cUDSM | ||
050 | _aFCM HF5415.P724 | ||
100 | 1 |
_aStar, Steven H. _eAuthor |
|
245 | 1 | 0 | _aProblems in marketing |
250 | _a5th ed. | ||
260 |
_aNew York _b : McGraw-Hill, Inc., _c1977. |
||
300 |
_axii,851p. _b : ill. _c ; 25cm. |
||
490 | _a(McGraw-Hill series in marketing) | ||
650 | _aMarketing | ||
650 | _aCase studies | ||
650 | _aMarketing management | ||
700 | _aNancy J. Davis | ||
700 | _aChristopher H. Lovelock | ||
700 | _aP. Shapiro Benson | ||
942 |
_2lcc _cBK _n0 |
||
999 |
_c56018 _d56018 |