000 00525nam a2200217Ia 4500
008 230518s9999 xx 000 0 und d
020 _a0761958762
040 _cUDSM
050 _aHF5415.M452
100 _aMercer, David
245 0 _aMarketing strategy:the challenge of external environment
260 _aLondon
260 _bSage Publications
260 _c1998
300 _aviii,325p.
300 _c26cm.
650 _aMarketing
700 _aill.
942 _2Library of Congress Library
942 _cBook
999 _c5628
_d5628