| 000 | 00562nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 230524s9999 xx 000 0 und d | ||
| 040 | _cUDSM | ||
| 050 | _aHF5415.13.K64 1997 | ||
| 100 | 1 |
_aKotler, Philip _eAuthor |
|
| 245 | 1 | 0 |
_aMarketing management _b : analysis, planning, implementation, and control |
| 250 | _a9th ed. | ||
| 260 |
_aUpper Saddle River _b : Prentice-Hall, _c1997. |
||
| 300 |
_a1v.(various pagings) _b : ill. _c ; 27cm. |
||
| 504 | _aIncludes bibliographical references | ||
| 650 | _aMarketing | ||
| 650 | _aManagement | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c69436 _d69436 |
||