000 00570nam a2200193Ia 4500
008 230524s9999 xx 000 0 und d
020 _a30781655
040 _cUDSM
050 _aHF5415.K63
100 1 _aKotler, Philip
_eAuthor
245 1 0 _aMarketing decision making
_b : a model building approach
260 _aNew York
_b : Holt, Rinehart and Winston,
_c1971.
300 _axi,720p.
_b : ill.
_c ; 25cm.
504 _aIncludes bibliographical references
650 _aMarketing
650 _aDecision making
650 _aMathematical models
942 _2lcc
_cBK
999 _c69445
_d69445