000 | 00570nam a2200193Ia 4500 | ||
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008 | 230524s9999 xx 000 0 und d | ||
020 | _a30781655 | ||
040 | _cUDSM | ||
050 | _aHF5415.K63 | ||
100 | 1 |
_aKotler, Philip _eAuthor |
|
245 | 1 | 0 |
_aMarketing decision making _b : a model building approach |
260 |
_aNew York _b : Holt, Rinehart and Winston, _c1971. |
||
300 |
_axi,720p. _b : ill. _c ; 25cm. |
||
504 | _aIncludes bibliographical references | ||
650 | _aMarketing | ||
650 | _aDecision making | ||
650 | _aMathematical models | ||
942 |
_2lcc _cBK |
||
999 |
_c69445 _d69445 |