000 00506nam a2200205Ia 4500
008 230524s9999 xx 000 0 und d
040 _cUDSM
050 _aHF5415.L48
100 _aLevitt, Theodore
245 0 _aInnovation in marketing, new perspectives for profit and growth
260 _aNew York
260 _bMcGraw-Hill
260 _c1962
300 _a253p.
300 _c21cm.
650 _aMarketing
700 _aill.
942 _2Library of Congress Classification
942 _cBook
999 _c91284
_d91284