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The influence of price brand image and product quality on students' mobile phone purchasing decision in Tanzania

Isaac, Doreen

The influence of price brand image and product quality on students' mobile phone purchasing decision in Tanzania - xi. ; 39p. ; ill. ; 30cm

Includes bibliographical references
Thesis: MBA (Marketing) University of Dar es salaam

Subjects--Topical Terms:
Purchasing
Image
Quality of products
Tanzania

LC Class. No.: THS EAF HFS437.T34I73

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