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The loyalty effect: the hidden force behind growth profits and lasting value

Reichheld, Frederick F

The loyalty effect: the hidden force behind growth profits and lasting value - Boston: Brain and company inc, 1996 - xii,323p.: ill.; 24cm.

Includes bibliographical reference and index

ISBN: 0 87584 448 0

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LC Class. No.: HF5415.5.R438

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