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Evaluation of the effectiveness of marketing communication tools. the case of selected banks in Tanzania

Remy, Kasikila Sylvester

Evaluation of the effectiveness of marketing communication tools. the case of selected banks in Tanzania - Dar es Salaam. : University of Dar es Salaam. 2012 - xix,86p. : ill. ; 30cm.

Includes bibliographical references

Subjects--Topical Terms:
Bank marketing
Banks and banking
Tanzania

LC Class. No.: THS EAF HG1616.M3T34R45

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