Evaluation of the effectiveness of marketing communication tools. (Record no. 128821)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00581nam a2200169 4500 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UDSM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | THS EAF HG1616.M3T34R45 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Remy, Kasikila Sylvester |
| Relator term | Author |
| 245 1# - TITLE STATEMENT | |
| Title | Evaluation of the effectiveness of marketing communication tools. |
| Remainder of title | the case of selected banks in Tanzania |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Dar es Salaam. |
| Name of publisher, distributor, etc. | : University of Dar es Salaam. |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix,86p. |
| Other physical details | : ill. |
| Dimensions | ; 30cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | <br/>Includes bibliographical references |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Bank marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Banks and banking |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tanzania |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses & Dissertation |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Loan category |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | East Africana Collection | Directorate of Library Services (UDSM) | Dr. Wilbert Chagula Library | 04/11/2024 | THS EAF HG1616.M3T34R45 | 000000343790 | 04/11/2024 | 04/11/2024 | Theses & Dissertation | No loan |