Marketing communications management : concepts and theories ,cases and practices
Paul Copley
Marketing communications management : concepts and theories ,cases and practices - Amstardam : Elsevier 2004 - xii,433p. : ill. : 25cm.
Includes index
0750652942
Marketing
Marketing communications management : concepts and theories ,cases and practices - Amstardam : Elsevier 2004 - xii,433p. : ill. : 25cm.
Includes index
0750652942
Marketing