Marketing communications management (Record no. 135200)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00419nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750652942 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UDSM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Paul Copley |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing communications management |
| Remainder of title | : concepts and theories ,cases and practices |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Amstardam |
| Name of publisher, distributor, etc. | : Elsevier |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | : xii,433p. |
| Other physical details | : ill. |
| Dimensions | : 25cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Suppress in OPAC | No |
No items available.