Normal view MARC view ISBD view

The influence of short message service (SMS) advertising on purchase intention among mobile telecommunication consumers in Tanzania

Kimaro, Haika Holden

The influence of short message service (SMS) advertising on purchase intention among mobile telecommunication consumers in Tanzania - Dar es Salaam : University of Dar es Salaam, 2022. - xii,55p. : ill. ; 30cm.

Include Bibliographical reference,
Thesis: Master of Business Administration - University of Dar es Salaam

Subjects--Topical Terms:
Advertising
Mobile communication systems
Consumers
Tanzania

LC Class. No.: THS EAF HF5826.T34K563

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)