The influence of short message service (SMS) advertising on purchase intention among mobile telecommunication consumers in Tanzania (Record no. 135833)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00728nam a2200193 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000000711454 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UDSM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | THS EAF HF5826.T34K563 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kimaro, Haika Holden |
| Relator term | Author |
| 245 14 - TITLE STATEMENT | |
| Title | The influence of short message service (SMS) advertising on purchase intention among mobile telecommunication consumers in Tanzania |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Dar es Salaam |
| Name of publisher, distributor, etc. | : University of Dar es Salaam, |
| Date of publication, distribution, etc. | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii,55p. : |
| Other physical details | ill. ; |
| Dimensions | 30cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Include Bibliographical reference,<br/>Thesis: Master of Business Administration - University of Dar es Salaam<br/> |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mobile communication systems |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tanzania |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses & Dissertation |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Loan category |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | East Africana Collection | Directorate of Library Services (UDSM) | Dr. Wilbert Chagula Library | East Africana Collection | 08/01/2024 | THS EAF HF5826.T34K563 | 000000711453 | 08/01/2024 | 08/01/2024 | Theses & Dissertation | No loan | |||||
| Library of Congress Classification | East Africana Collection | Directorate of Library Services (UDSM) | Dr. Wilbert Chagula Library | East Africana Collection | 08/01/2024 | THS EAF HF5826.T34K563 | 000000711454 | 08/01/2024 | 08/01/2024 | Theses & Dissertation | No loan |