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Introduction to advertising and promotion : an intergrated marketing communication perspective

Belch, George E

Introduction to advertising and promotion : an intergrated marketing communication perspective - 2nd.ed - Boston: Irwin, 1993 - xviii,806P.: ill.; 27.5cm

Includes bibliographical references and index

ISBN: 0-256-10516-2

Subjects--Topical Terms:
Advertising
Sales promotion
Communication in marketing
Boston

LC Class. No.: SJMCHF5823.B387

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