Introduction to advertising and promotion : an intergrated marketing communication perspective (Record no. 138717)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00643nam a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-256-10516-2 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Udsm |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | SJMCHF5823.B387 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Introduction to advertising and promotion : an intergrated marketing communication perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd.ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,806P.: |
| Other physical details | ill.; |
| Dimensions | 27.5cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Boston |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch Michael A |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Suppress in OPAC | No |
No items available.