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The impact of marketing strategies on consumers buying decision in banking services : a case of National microfinance bank

Irene Mahena

The impact of marketing strategies on consumers buying decision in banking services : a case of National microfinance bank Irene Mahena - Dar es Salaam: University of Dar es Salaam, 2013. - xii,99p. ; ill.: 30cm.

Inludes bibliographical references

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LC Class. No.: THS EAF HG1616.M3T34M333

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