The impact of marketing strategies on consumers buying decision in banking services (Record no. 138793)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00642nam a2200181 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000000344405 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UDSM |
| Transcribing agency | UDSM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | THS EAF HG1616.M3T34M333 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Irene Mahena |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | The impact of marketing strategies on consumers buying decision in banking services |
| Remainder of title | : a case of National microfinance bank |
| Statement of responsibility, etc. | Irene Mahena |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Dar es Salaam: |
| Name of publisher, distributor, etc. | University of Dar es Salaam, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii,99p. ; |
| Other physical details | ill.: |
| Dimensions | 30cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Inludes bibliographical references |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Bank marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Cusumer satisfaction |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | National Microfinance Bank |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses & Dissertation |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Loan category |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | East Africana Collection | Directorate of Library Services (UDSM) | Dr. Wilbert Chagula Library | East Africana Collection | 09/10/2024 | THS EAF HG1616.M3T34M333 | 000000344405 | 09/10/2024 | 09/10/2024 | Theses & Dissertation | No loan | |||||
| Library of Congress Classification | East Africana Collection | Directorate of Library Services (UDSM) | Dr. Wilbert Chagula Library | East Africana Collection | 09/10/2024 | THS EAF HG1616.M3T34M333 | 000000344406 | 09/10/2024 | 09/10/2024 | Theses & Dissertation | No loan | |||||
| Library of Congress Classification | East Africana Collection | Directorate of Library Services (UDSM) | Dr. Wilbert Chagula Library | East Africana Collection | 09/10/2024 | THS EAF HG1616.M3T34M333 | 09/10/2024 | 09/10/2024 | Theses & Dissertation | No loan |