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Customer relationship marketing and its influenc on customer retention : a case of commercial banking banking industry in Tanzania

Malengo, Chacha Magasi

Customer relationship marketing and its influenc on customer retention : a case of commercial banking banking industry in Tanzania - Dar es Salaam : University of Dar es Salaam, 2007 - xiii,107p. : ill. ; 30cm.

Includes bibliographical references
Thesis: MBA (Marketing) University of Dar es Salaam, 2007

Subjects--Topical Terms:
Bank and banking,
Customer relations,
Commercial banks,
Tanzania

LC Class. No.: THS EAF HG1616.C87T34M34

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