Customer relationship marketing and its influenc on customer retention (Record no. 138959)

MARC details
000 -LEADER
fixed length control field 00728nam a2200193 4500
001 - CONTROL NUMBER
control field 000000448009
040 ## - CATALOGING SOURCE
Transcribing agency UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number THS EAF HG1616.C87T34M34
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malengo, Chacha Magasi
Relator term Author
245 1# - TITLE STATEMENT
Title Customer relationship marketing and its influenc on customer retention
Remainder of title : a case of commercial banking banking industry in Tanzania
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Dar es Salaam
Name of publisher, distributor, etc. : University of Dar es Salaam,
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent xiii,107p.
Other physical details : ill.
Dimensions ; 30cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references<br/>Thesis: MBA (Marketing) University of Dar es Salaam, 2007
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Bank and banking,
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations,
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Commercial banks,
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tanzania
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Theses & Dissertation
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Loan category
    Library of Congress Classification     East Africana Collection Directorate of Library Services (UDSM) Dr. Wilbert Chagula Library 09/12/2024   THS EAF HG1616.C87T34M34 000000448009 09/12/2024 09/12/2024 Theses & Dissertation No loan
    Library of Congress Classification     East Africana Collection Directorate of Library Services (UDSM) Dr. Wilbert Chagula Library 09/12/2024   THS EAF HG1616.C87T34M34 000000448008 09/12/2024 09/12/2024 Theses & Dissertation No loan
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