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The new rules of marketing & PR : how to use news releases, blogs, podcasting, viral marketing,& online media to reach buyers directly

Meerman D. Scott

The new rules of marketing & PR : how to use news releases, blogs, podcasting, viral marketing,& online media to reach buyers directly - Canada , John Wiley & Sons : 2007. - xxviii,275p .: ill .; 22cm.

Includes index

ISBN: 0-470-11345-5

Subjects--Topical Terms:
Internet marketing,
Public relations

LC Class. No.: HF5415.1265.S393

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