The new rules of marketing & PR : (Record no. 146388)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00589nam a22001817a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000000339285 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-470-11345-5 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UDSM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265.S393 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Meerman D. Scott |
| Relator term | Author |
| 245 14 - TITLE STATEMENT | |
| Title | The new rules of marketing & PR : |
| Remainder of title | how to use news releases, blogs, podcasting, viral marketing,& online media to reach buyers directly |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Canada , |
| Name of publisher, distributor, etc. | John Wiley & Sons : |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii,275p .: |
| Other physical details | ill .; |
| Dimensions | 22cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing, |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Loan category |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Social Sciences Collection | Directorate of Library Services (UDSM) | UDSM Library | 01/17/2025 | HF5415.1265.S393 | 000000339285 | 01/17/2025 | 01/17/2025 | Book | Normal | |||||
| Library of Congress Classification | Social Sciences Collection | Directorate of Library Services (UDSM) | UDSM Library | 01/17/2025 | HF5415.1265.S393 | 000000339286 | 01/17/2025 | 01/17/2025 | Book | Normal |