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Foundations of marketing communications : a European perspective

Pelsmacker, Patrick De

Foundations of marketing communications : a European perspective - Harlow : Prenrtice Hall, 2003. - 328p. : ill. ; 25cm.

Includes bibliographical references and index

ISBN: 0-273-70386-2

Subjects--Topical Terms:
Communication in marketing
Europe
Advertising

LC Class. No.: HF5415.123.P45

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