Foundations of marketing communications (Record no. 146989)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00643nam a22002177a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000000348634 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-273-70386-2 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UDSM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123.P45 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pelsmacker, Patrick De |
| Relator term | Author |
| 245 1# - TITLE STATEMENT | |
| Title | Foundations of marketing communications |
| Remainder of title | : a European perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow |
| Name of publisher, distributor, etc. | : Prenrtice Hall, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 328p. |
| Other physical details | : ill. |
| Dimensions | ; 25cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Europe |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Maggie Geuens, |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Joeri Van den Bergh |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book Special Reserve |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Loan category |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Social Sciences Special Reserve Collection | Directorate of Library Services (UDSM) | UDSM Library | 02/06/2025 | HF5415.123.P45 | 000000348634 | 02/06/2025 | 02/06/2025 | Book Special Reserve | No loan | |||||
| Library of Congress Classification | Social Sciences Collection | Directorate of Library Services (UDSM) | UDSM Library | 02/06/2025 | HF5415.123.P45 | 000000348632 | 02/06/2025 | 02/06/2025 | Book | Normal |