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Dynamic marketing for a changing worlld: proceedings of the American Conference of the American Marketing Associaation, June 15, 16, 1960

Hancock, Robert S.

Dynamic marketing for a changing worlld: proceedings of the American Conference of the American Marketing Associaation, June 15, 16, 1960 - Chicago: American Marketing Association, 1960. - xxv, 573p ill.; 23cm.

Includes index

Subjects--Topical Terms:
Marketing
Congresses
Marketing management

LC Class. No.: FCM HF5415.A57537

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