Dynamic marketing for a changing worlld: (Record no. 53075)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00615nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230524s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UDSM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | FCM HF5415.A57537 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hancock, Robert S. |
| Relator term | Author |
| 245 10 - TITLE STATEMENT | |
| Title | Dynamic marketing for a changing worlld: |
| Remainder of title | proceedings of the American Conference of the American Marketing Associaation, June 15, 16, 1960 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago: |
| Name of publisher, distributor, etc. | American Marketing Association, |
| Date of publication, distribution, etc. | 1960. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 573p |
| Other physical details | ill.; |
| Dimensions | 23cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Congresses |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Loan category |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | University of Dar es Salaam Business School (UDBS) | Directorate of Library Services (UDSM) | University of Dar es Salaam Business School | 10/25/2023 | FCM HF5415.A57537 | 000000273805 | 10/25/2023 | 10/25/2023 | Book | No loan |