Evaluation of advertising effectiveness: a case of medicare industries Ltd (IPP Group) for komesha and Revola Soaps radio commercials

Mwakasonda, Stanford A. J.

Evaluation of advertising effectiveness: a case of medicare industries Ltd (IPP Group) for komesha and Revola Soaps radio commercials - Dar es Salaam University of Dar es Salaam 1994 - viii,81p. 30cm.

Bibliography: p.69-70


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