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Evaluation of advertising effectiveness: a case of medicare industries Ltd (IPP Group) for komesha and Revola Soaps radio commercials

By: Contributor(s): Material type: TextTextPublication details: Dar es Salaam; University of Dar es Salaam; 1994Description: viii,81p; 30cmSubject(s): LOC classification:
  • EAF QTO HF6161.S63M85
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Bibliography: p.69-70

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