Marketing management : analysis, planning, implementation, and control
Kotler, Philip
Marketing management : analysis, planning, implementation, and control - 9th ed. - Upper Saddle River : Prentice-Hall, 1997. - 1v.(various pagings) : ill. ; 27cm.
Includes bibliographical references
Marketing
Management
HF5415.13.K64 1997
Marketing management : analysis, planning, implementation, and control - 9th ed. - Upper Saddle River : Prentice-Hall, 1997. - 1v.(various pagings) : ill. ; 27cm.
Includes bibliographical references
Marketing
Management
HF5415.13.K64 1997