Normal view MARC view ISBD view

Marketing management (Record no. 69436)

MARC details
000 -LEADER
fixed length control field	00562nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	230524s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency	UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.13.K64 1997
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip
Relator term	Author
245 10 - TITLE STATEMENT
Title	Marketing management
Remainder of title	: analysis, planning, implementation, and control
250 ## - EDITION STATEMENT
Edition statement	9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Upper Saddle River
Name of publisher, distributor, etc.	: Prentice-Hall,
Date of publication, distribution, etc.	1997.
300 ## - PHYSICAL DESCRIPTION
Extent	1v.(various pagings)
Other physical details	: ill.
Dimensions	; 27cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Book

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Loan category
		Library of Congress Classification			Social Sciences Special Reserve Collection	Directorate of Library Services (UDSM)	UDSM Library	10/18/2023		HF5415.13.K64 1997	000000266215	10/18/2023	10/18/2023	Book	No loan