Strategic brand management : building, measure, and managing brabd equity

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Material type: Text

TextPublication details: Tokyo : Pearson Education International , 2008.Edition: 3rd edDescription: xxi,692p. : ill. ; 27cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	UDSM Library	Social Sciences Collection	HD69.B7.K45 2008 (Browse shelf(Opens below))	Available	000000339635
Book	UDSM Library	Social Sciences Collection	HD69.B7.K45 2008 (Browse shelf(Opens below))	Available	000000339636
Book	UDSM Library	Social Sciences Collection	HD69.B7.K45 2008 (Browse shelf(Opens below))	Available	000000315305
Book	UDSM Library	Social Sciences Collection	HD69.B7.K45 2008 (Browse shelf(Opens below))	Available	000000315306

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Previous	HD69.B7D35 Brand warfare : 10 rules for buiding the killer brand	HD69.B7.K45 2008 Strategic brand management : building, measure, and managing brabd equity	HD69.B7.K45 2008 Strategic brand management : building, measure, and managing brabd equity	HD69.B7.K45 2008 Strategic brand management : building, measure, and managing brabd equity	HD69.B7.K45 2008 Strategic brand management : building, measure, and managing brabd equity	HD69.B7M67 United we brand : how to create a cohesive brand that's seen, heard, and remembered	HD69.C6A699 The economics and sociology of management consulting	Next

Includes index

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