Introduction to advertising and promotion : an integranted marketing communication perspective

By:

Contributor(s):

Material type: Text

TextPublication details: Boston: Irwin Publications, 1993Edition: 2nd.edDescription: xxxii836P.: ill.; 28cmISBN:

Subject(s):

LOC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	School of Journalism and Mass Communication Library-UDSM	SJMC HF5825.B387 (Browse shelf(Opens below))	Available		0000001090

Previous								Next
Previous	SJMC HF5823.Q5 The secrets of successful low-budget adverting with a host of free re-usable promotional packages.	SJMC HF5823.T82 Advertising in action	SJMC HF5823.W455 Advertising: principles & practice.	SJMC HF5825.B387 Introduction to advertising and promotion : an integranted marketing communication perspective	SJMC HF5825.N36 The design of advertising.	SJMC HF5825.N36 The design of advertising.	SJMC HF6146.D535 Digital advertising and marketing communication.	Next

Includes bibliographical references and index

There are no comments on this title.

to post a comment.