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Exploring marketing research
Material type:
TextPublication details: Australia : Thomson South-Western, 2007Edition: 9th edDescription: xv, 693p. : ill. ; 27cmISBN: - 9780324539028
- HF5415.2.Z54
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | UDSM Library | Social Sciences Collection | HF5415.2.Z54 (Browse shelf(Opens below)) | Available | 000000359271 | ||
| Book | UDSM Library | Social Sciences Collection | HF5415.2.Z54 (Browse shelf(Opens below)) | Available | 000000359272 |
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No cover image available No cover image available | No cover image available No cover image available | ||
| HF5415.2. C49 Basic marketing research | HF5415.2.C7 The marketing research process | HF5415.2.G68 1978 Research for marketing decisions | HF5415.2.Z54 Exploring marketing research | HF5415.2.Z54 Exploring marketing research | HF5415.3.H67 Consumer behavior: application of theory | HF5415.3.M9 Consumer behavior ad marketing management |
Includes bibliographical references and index
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