Exploring marketing research

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Material type: Text

TextPublication details: Australia : Thomson South-Western, 2007Edition: 9th edDescription: xv, 693p. : ill. ; 27cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	UDSM Library	Social Sciences Collection	HF5415.2.Z54 (Browse shelf(Opens below))	Available		000000359271
Book	UDSM Library	Social Sciences Collection	HF5415.2.Z54 (Browse shelf(Opens below))	Available		000000359272

Previous		No cover image available No cover image available			No cover image available No cover image available	No cover image available No cover image available		Next
Previous	HF5415.2.C7 The marketing research process	HF5415.2.G68 1978 Research for marketing decisions	HF5415.2.Z54 Exploring marketing research	HF5415.2.Z54 Exploring marketing research	HF5415.3.H67 Consumer behavior: application of theory	HF5415.3.M9 Consumer behavior ad marketing management	HF5415.3.W49 Customer centered growth: five proven strategies for building competitive advantage	Next

Includes bibliographical references and index

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