United we brand : how to create a cohesive brand that's seen, heard, and remembered

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Material type: Text

TextPublication details: Boston : Harvard Business School Press, 2003.Description: xvii,165p. : ill. ; 24cmISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	UDSM Library	Social Sciences Collection	HD69.B7M67 (Browse shelf(Opens below))	Available		000000602581

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Includes bibliographical references and index

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