New rules of marketing and PR : how to use social media, blogs, news releases, online video, and viral markerting to reach buyers directly

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Material type: Text

TextPublication details: New Jersey John &Wiley 2010 Edition: 2nd edDescription: xxx,289p. :Ill. ;23cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	UDSM Library	Social Sciences Collection	HF5415.1265.S393 2010 (Browse shelf(Opens below))	Available		00000315935

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Previous	HF5415.125.F5 Financial dimensions of marketing : a source book	HF5415.12615 By Ology : truth and lies about why we buy	HF5415.1263.B74 Business- to - business marketing	HF5415.1265.S393 2010 New rules of marketing and PR : how to use social media, blogs, news releases, online video, and viral markerting to reach buyers directly	HF5415.1265.S534 Internet marketing : foundations and applications	HF5415.1265.S534 Internet marketing : foundations and applications	Hf5415.127.M66 Global marketing and advertising : understanding cultural paradoxes	Next

Includes index.

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