Salient attributes affecting use of digital marketing in the Tanzanian banking industry : the case of CRDB Bank

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Material type: Text

TextPublication details: Dar es Salaam : University of Dar es Salaam , 2013Description: xiii,86p. : ill. ; 30cmSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Theses & Dissertation	Dr. Wilbert Chagula Library	East Africana Collection	THS EAF HG1616.M3T34O59 (Browse shelf(Opens below))	Not for loan		000000323328
Theses & Dissertation	Dr. Wilbert Chagula Library	East Africana Collection	THS EAF HG1616.M3T34O59 (Browse shelf(Opens below))	Not for loan		000000323329

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Previous	THS EAF HG1616.M3T34M333 The impact of marketing strategies on consumers buying decision in banking services : a case of National microfinance bank	THS EAF HG1616.M3T34M333 The impact of marketing strategies on consumers buying decision in banking services : a case of National microfinance bank	THS EAF HG1616.M3T34O59 Salient attributes affecting use of digital marketing in the Tanzanian banking industry : the case of CRDB Bank	THS EAF HG1616.M3T34O59 Salient attributes affecting use of digital marketing in the Tanzanian banking industry : the case of CRDB Bank	THS EAF HG1616.M3T34R45 Evaluation of the effectiveness of marketing communication tools. the case of selected banks in Tanzania	THS EAF HG1616.M54 T34M355 Factors influencing the adoption of mobile banking in Tanzania: A case of NMB Bank Plc.	THS EAF HG1616.M54 T34M355 Factors influencing the adoption of mobile banking in Tanzania: A case of NMB Bank Plc.	Next

Includes bibliographical references
Thesis: MBA-University of Dar es Salaam

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