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Strategic management in the media: theory to practice
Material type:
TextPublication details: Los Angeles: SAGE, 2008.Description: 248p.: ill; 24.5cmISBN: - 9781412903134
- SJMC P96.M34K86
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | Directorate of Library Services (UDSM) | School of Journalism and Mass Communication | SJMC P96.M34K86 (Browse shelf(Opens below)) | Available | 0000001768 |
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| SJMC P96.M34H65 Media Management : A casebook Approach | SJMC P96.M34K86 Strategic management in the media: theory to practice | SJMC P96.M34K86 Strategic management in the media: theory to practice | SJMC P96.M34K86 Strategic management in the media: theory to practice | SJMC P96.M34K865 Strategic management in the media: theory to practice | SJMC P96.M34M4 Media management: a casebook approach. | SJMC P96.M34M4 Media management: a casebook approach. |
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