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1.
Mass communications research methods: a step-by-step approach. by
Material type: Text Text
Publication details: Hillsdale, New Jersey: Lawrence Erlbaum Associates Inc, 1988
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (2)Collection, call number: School of Journalism and Mass Communication SJMC P91.H75, ...

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2.
Ratings analysis: the theory and practice of audience research. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Mahwah: Lawrence Erlbaum Associates Inc, 1999
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: School of Journalism and Mass Communication SJMC HE8700.65.W42.

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3.
Manager's guide to excellence in public relations and communication management by
Material type: Text Text
Publication details: New Jersey: Lawrence Erlbaum Associates, Inc., Publishers 1995
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (2)Collection, call number: SJMC HD30.3.D69, ...

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