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1.
Marketing research : measurement and method, a text with cases by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : MacMillan Publishing Company, 1990
Availability: Items available for loan: Directorate of Library Services (UDSM) (2)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.2.T83, ...

2.
Marketing research : measurement and method : a text with cases by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : MacMillan Publishing Company, 1993
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Tech. Dev. Tranfer Centre TDTC HF5415.2.T83.

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