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Marketing research : measurement and method, a text with cases

By: Contributor(s): Material type: TextTextPublication details: New York: MacMillan Publishing Company, 1993.Edition: 6th edDescription: xv,863p.: ill.; 25cmISBN:
  • 0-02-421932-0
Subject(s): LOC classification:
  • TDTC HF5415.2.T83
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Book UDSM Library Tech. Dev. Tranfer Centre TDTC HF5415.2.T83 (Browse shelf(Opens below)) Available 000000419858

Includes bibliographical references

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