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Marketing research : (Record no. 54475)

MARC details
000 -LEADER
fixed length control field	00619nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	230524s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0-02-421932-0
040 ## - CATALOGING SOURCE
Transcribing agency	UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	TDTC HF5415.2.T83
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Tull, Donald S.
Relator term	Author
245 10 - TITLE STATEMENT
Title	Marketing research :
Remainder of title	measurement and method, a text with cases
250 ## - EDITION STATEMENT
Edition statement	6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York:
Name of publisher, distributor, etc.	MacMillan Publishing Company,
Date of publication, distribution, etc.	1993.
300 ## - PHYSICAL DESCRIPTION
Extent	xv,863p.:
Other physical details	ill.;
Dimensions	25cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Case studies
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Hawkins, Del
Relator term	Author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Suppress in OPAC	No

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Loan category
		Library of Congress Classification			Tech. Dev. Tranfer Centre	Directorate of Library Services (UDSM)	UDSM Library	08/18/2023		TDTC HF5415.2.T83	000000419858	08/18/2023	08/18/2023	Book	No loan