Marketing research : (Record no. 54475)
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000 -LEADER | |
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fixed length control field | 00619nam a2200205Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230524s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0-02-421932-0 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | UDSM |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | TDTC HF5415.2.T83 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Tull, Donald S. |
Relator term | Author |
245 10 - TITLE STATEMENT | |
Title | Marketing research : |
Remainder of title | measurement and method, a text with cases |
250 ## - EDITION STATEMENT | |
Edition statement | 6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York: |
Name of publisher, distributor, etc. | MacMillan Publishing Company, |
Date of publication, distribution, etc. | 1993. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xv,863p.: |
Other physical details | ill.; |
Dimensions | 25cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references |
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing research |
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Case studies |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Hawkins, Del |
Relator term | Author |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Suppress in OPAC | No |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Loan category |
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Library of Congress Classification | Tech. Dev. Tranfer Centre | Directorate of Library Services (UDSM) | UDSM Library | 08/18/2023 | TDTC HF5415.2.T83 | 000000419858 | 08/18/2023 | 08/18/2023 | Book | No loan |