Marketing research : measurement and method, a text with cases
Tull, Donald S.
Marketing research : measurement and method, a text with cases - 6th ed. - New York: MacMillan Publishing Company, 1993. - xv,863p.: ill.; 25cm.
Includes bibliographical references
0-02-421932-0
Marketing research
Case studies
TDTC HF5415.2.T83
Marketing research : measurement and method, a text with cases - 6th ed. - New York: MacMillan Publishing Company, 1993. - xv,863p.: ill.; 25cm.
Includes bibliographical references
0-02-421932-0
Marketing research
Case studies
TDTC HF5415.2.T83