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Putting the Public back in public relations : How social media is reinventing the aging business of PR

Solis,B

Putting the Public back in public relations : How social media is reinventing the aging business of PR - New Jersey: Perason Education Ltd, 2009 - xxviii,314p.: ill.; 23.6cm

Includes bibliographical references and index

ISBN: 0-13-715069-5

Subjects--Topical Terms:
Public Relations
Social media- Economic aspect
Online social networks
New Jersey

LC Class. No.: SJMC HD59.S65

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