Putting the Public back in public relations : How social media is reinventing the aging business of PR (Record no. 128883)

MARC details
000 -LEADER
fixed length control field 00672nam a2200205 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-13-715069-5
040 ## - CATALOGING SOURCE
Transcribing agency Udsm
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number SJMC HD59.S65
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Solis,B
Relator term Author
245 ## - TITLE STATEMENT
Title Putting the Public back in public relations : How social media is reinventing the aging business of PR
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey:
Name of publisher, distributor, etc. Perason Education Ltd,
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent xxviii,314p.:
Other physical details ill.;
Dimensions 23.6cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public Relations
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media- Economic aspect
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Online social networks
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New Jersey
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Deirdre Breakkenridge
Relator term Author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Loan category
    Library of Congress Classification     School of Journalism and Mass Communication School of Journalism and Mass Communication Library-UDSM Directorate of Library Services (UDSM) 04/12/2024   SJMC HD59.S65 0000000024 04/12/2024 04/12/2024 Book No loan
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