Introduction to advertising and promotion : an intergrated marketing communication perspective George E. Belch

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Material type: Text

TextPublication details: Boston : Irwin, 1993.Edition: 2nd.edDescription: xviii,806P.: ill.; 27.5cmISBN:

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Item type	Current library	Collection	Call number	Status	Barcode
Book	UDSM Library Social Sciences Collection	Social Sciences Collection	QTO HF5825.B387 (Browse shelf(Opens below))	Available	000000389238
Book	UDSM Library Social Special Reserve	Social Sciences Collection	QTO HF5825.B387 (Browse shelf(Opens below))	Available	000000389239
Book	UDSM Library Social Sciences Collection	Social Sciences Collection	QTO HF5825.B387 (Browse shelf(Opens below))	Available	000000040365
Book	UDSM Library Social Sciences Collection	Social Sciences Collection	QTO HF5825.B387 (Browse shelf(Opens below))	Available	000000172831

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Previous	QTO HB3661.O5 Population growth and economic development in Africa	QTO HB3661.O5 Population growth and economic development in Africa	QTO HC885.T3 Vol.1 1979 Third five year plan for economic and social development, 1st July, 1976-30th June 1981 : Part I & II	QTO HF5825.B387 Introduction to advertising and promotion : an intergrated marketing communication perspective	SOC HQ29.P54 Pressure and danger : exploring female sexuality	STAT HA29.M78 Principles of statistical technique: a first course from the beginnings for schools and universities, with many examples and solutions	STAT HA535.T3S73 Statistical abstract 1987	Next

Includes bibliographical references and index

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