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Customer relationship marketing and its influenc on customer retention : a case of commercial banking banking industry in Tanzania

By: Material type: TextTextPublication details: Dar es Salaam : University of Dar es Salaam, 2007Description: xiii,107p. : ill. ; 30cmSubject(s): LOC classification:
  • THS EAF HG1616.C87T34M34
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Item type Current library Collection Call number Status Date due Barcode
Theses & Dissertation Dr. Wilbert Chagula Library East Africana Collection THS EAF HG1616.C87T34M34 (Browse shelf(Opens below)) Not for loan 000000448009
Theses & Dissertation Dr. Wilbert Chagula Library East Africana Collection THS EAF HG1616.C87T34M34 (Browse shelf(Opens below)) Not for loan 000000448008
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THS EAF HG1616.C87T34M34 Determinants of customer switching behaviour among commercial banks in Tanzania: a case of selected banks THS EAF HG1616.C87T34M34 Determinants of customer switching behaviour among commercial banks in Tanzania: a case of selected banks THS EAF HG1616.C87T34M34 Customer relationship marketing and its influenc on customer retention : a case of commercial banking banking industry in Tanzania THS EAF HG1616.C87T34M34 Customer relationship marketing and its influenc on customer retention : a case of commercial banking banking industry in Tanzania THS EAF HG1616.C87T34M55 Assessing service quality determinants in a technology facilitated services: the case of banking sector in Tanzania THS EAF HG1616.C87T34M55 Assessing service quality determinants in a technology facilitated services: the case of banking sector in Tanzania THS EAF HG1616.C87T34N534 The effectiveness of customer retention in commercial banks in Tanzania: the case of CRDB Bank PLC, Barclays and NMB bank

Includes bibliographical references
Thesis: MBA (Marketing) University of Dar es Salaam, 2007

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